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It’s unclear, but a spokesperson said Facebook hopes to begin testing the feature in the coming months.

Those tests will determine when it will roll out more broadly. Facebook doesn’t plan to run ads alongside these profiles, either, and won’t use data associated with a user’s dating profile or behavior to target them with ads on other Facebook properties, according to a spokesperson.

Either person can send the first message, but they’ll only be allowed to send that one unless the recipient replies. The feature is being built by the company’s profile team, which is run by Will Cathcart, a long-tenured product VP who joined the company from Google in 2008.

Facebook is limiting the messages to text-only, meaning no videos or photos or links. Cathcart oversees all Facebook profiles, not just dating, and I imagine we’ll find out who is handling dating specifically once the company actually rolls this feature out.

It spent a lot of F8 trying to convince people that, yes, Facebook can be trusted again.

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Facebook profile, but potential dates will see your special dating profile instead of your standard one.“We were right, just 14 years too early.” But what was so surprising about the announcement was the timing.Facebook is coming off of the most significant personal privacy scandal in company history.Facebook is adding a dating layer to its main mobile app, CEO Mark Zuckerberg announced today during the company’s F8 developer conference keynote in San Jose, California.The features are a long time coming for the 14-year-old social network, which has allowed users to broadcast whether they’re single or in a relationship since it first went live in February 2004.It actually makes a lot of sense, and Chief Product Officer Chris Cox even joked that he thought Facebook would have launched dating more than a decade ago.“One of the great ironies for me is that when a lot of us joined the very first version of the service in 2004, back when it was just a handful of college students, we were convinced that dating would be the next feature Facebook was going to add,” Cox said onstage at Facebook’s conference last week.“We have designed this with privacy and safety in mind from the beginning.Your friends aren’t going to see your profile, and you’re only going to be suggested to people who are not your friends.” Facebook product chief Chris Cox took the stage after Zuckerberg to shed more light on the new dating features and to give the audience a tour of the design. To bring you the best content on our sites and applications, Meredith partners with third party advertisers to serve digital ads, including personalized digital ads.Those advertisers use tracking technologies to collect information about your activity on our sites and applications and across the Internet and your other apps and devices.