Norwood's casting was announced on 25 November 2009.Fatboy is described as having "invented all manner of personas since he was seven years old—in an attempt to avoid being his real self.Three characters arrived in October: Greg Jessop, Tanya Branning's fiancé; Michael Moon, Alfie Moon's cousin; and Julie Perkins, an old friend of Billy Mitchell.In November, Kirkwood introduced the ex-husband of Zainab Masood, Yusef Khan.The following are characters who first appeared, or returned, in the BBC soap opera East Enders during 2010 listed by order of first appearance.Executive producer Diederick Santer left East Enders on 26 February 2010, handing over to Bryan Kirkwood, who fully took control from 1 March 2010.Two more babies were born in December, James Branning and Tommy Moon, which triggered a long-running storyline for Ronnie Mitchell and Kat Moon.
When Carmel questions her relationship with Masood, Fatima is forced to reveal that she is just his sister-in-law, stopping short of revealing that her marriage is over.
His current and most sustained self-creation is brash wheeler-dealer Fatboy." She is the former wife of Archie Mitchell (Larry Lamb), and mother to Ronnie (Samantha Womack), Roxy (Rita Simons) and Danny Mitchell (Liam Bergin). Glenda made a brief return to East Enders on 1 January 2016.
In February 2010, Zainab becomes locked inside her office unable to contact anyone when her labour starts.
June also saw the show's second birth of the year, that of Lily Branning, the daughter of Stacey Branning and Ryan Malloy.
In September, Richard Mitchell became the third birth of the year, born to Sam Mitchell and Jack Branning.